Honda 'Cog'

[Tamsin Nunley]

Has anyone seem the new Honda Accord ad? It is massively long, a sequence of car parts all rolling into eachother like dominos.

And the amazing thing is, it's so precise, you think it's computer-generated - but it isn't at all! They actually painstakingly set up all those car parts to 'set eachother off' like that. So clever.

I think they finally got it to work on the 651st take or something!! Apparently everyone on set was about ready to have a nervous breakdown!

I think it's going to get a lot of awards!

Here is the link, for those that haven't seen it:

http://www.beam.tv/beamreels/beamreel.php?dzjgijxl

Worth the download time!!

Know it's nothing to do with Beats (except that it's Honda), but I was interested to know how many people had seen it, and whether they're as amazed as me to find out it wasn't SFX.

[adrianp]

Yep, saw it the other day on telly...

Really wanted to see it again so that I could watch it properly this time.

Not quite sure how they got the wheels to roll up hill though???

The rest of it is excelent.

Ta for the link

Adrian.

[Tamsin Nunley]

Hi Adrian!

RE: Uphill wheels! Apparently they weighted them on a certain part of the inside with something (being a bit untechnical, i can't remember what it was!)

[Midship]

Thanks for the link!

All i can say is wow! Thats the best add ive ever seen!

Anyone who hasnt seen it yet download it -its worth the wait!